Mike Baiz – Managing Director of Trinidad Match (left, front row) and Timitra Williams – Export Development Officer of Trinidad Match (second from right, front row) with Pedro Santos – Managing Director of Pemar Distributors (right, front row) with the Sales/Marketing team of Pemar Distributors at their head office in Puerto Rico.
Trinidad Match Ltd, a subsidiary of the ANSA McAL Group of Companies, is the manufacturer of Three Plumes safety matches and is a 125 year old enterprise with established brands, not only in the local market, but also throughout most of the Caricom region as well as in South and Central American markets. The company recently signed an agreement with Pemar Distributors for the importation and distribution of its Three Plumes matches in Puerto Rico. Pemar is one of the leading suppliers of supermarket type goods in Puerto Rico.
Due to the size of the match market in Puerto Rico as well as its affiliation with the United States of America (which can open the door for the brand to expand into the North American market) this partnership promises to be an excellent opportunity for Trinidad Match Limited.
Three Plumes Matches will be present on supermarket shelves in Puerto Rico alongside a few other brands which are produced in Trinidad and Tobago. One such brand is Carib, which is also manufactured by the ANSA McAL Group of Companies.
The first container of Three Plumes matches will be shipped to Pemar Distributors before the end of March 2013 and will consist of both the regular and household sized packages. With competitive pricing, consistent quality and strong marketing support from Trinidad Match Limited, Three Plumes is expected to be one of the leading brands in this market by the third quarter of 2013.
March 18, 2013