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Brand Manager – Carib Brewery

CARIB BREWERY LIMITED is one of the leading Marketing, Sales and Distribution Companies within the Ansa McAl Group.  Our Portfolio includes top brands such as Carib, Stag, Carlsberg, Shandy Carib, Malta Carib, Ginseng Up, Guinness, Mackeson and Royal Extra Stout.


The Company is seeking to recruit a dynamic, creative and results oriented Marketing Professional for the position of:


 BRAND MANAGER 
  
The Brand Manager reports to the Marketing Director and will be part of a team, which is responsible for driving the market growth of assigned Brands through active management of the product life-cycle.  The successful candidate will also be required to develop and implement Marketing Strategies and objectives for the Brands.


Responsibilities:



  • Participates in the Strategic Planning Process and develops Brand Plans in accordance with the Marketing Department’s Strategic Plan.
  • Monitors Brand performance to identify areas for growth and improvement.
  • Evaluates promotional activities to determine the effectiveness of promotional efforts.
  • Conducts consumer reviews and assesses the competition to ensure that Brand maintains market share.
  • Monitors and controls Marketing budgets to provide updates on expenses by Brand and for plan adjustments.
  • Fosters cross-functional relationships with distribution, production and purchasing.
    Assists with the development and implementation of advertising and Public Relations campaigns.

Requirements:

The desired candidate should possess a Degree in Business Administration/Marketing/Management and/or a Post Graduate Diploma CIM or LCCI with 3-5 years experience in Marketing, Sales or Brand Management.  Must be customer focused and possess excellent interpersonal, organizational and analytical skills.


An attractive remuneration package including Group benefits will be offered.  Interested individuals should submit their resumes by June 15, 2007 to:


CARIB BREWERY LIMITED
The Senior Human Resource Officer
Eastern Main Road, Champs Fleurs.
Email: hr@caribbeer.com


   
Candidates are required to send a copy of their application to:
The Chief Manpower Planning Officer
The Ministry of Labour & Small & Micro Enterprise Development
 Riverside Plaza, Port-of-Spain.