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Brand Analyst – ABEL

 


Brand Analyst – ABEL


Abel Building Solutions is seeking to fill the position of Brand Analyst.  The incumbent will be responsible for brand strategy and planning as well as ensuring strict adherence to company’s brand guidelines through all forms of brand deployment both internally and to externally as well as to new markets, while promoting brand engagement.


 


Essential Duties


1. Brand Strategy & Planning




  • Brand Strategy


  • Brand Profiling


  • Testing brand awareness, recall, equity, positioning etc…


  • Pre-marketing & Rollout of brand nationally and regionally


  • Monitoring of brand execution


  • Post campaign research / testing

 


2. Promote internal Brand Engagement & Implement brand guidelines through:




  • Brand campaigns planning & execution


  • Implementation of brand initiatives


  • Advertising & Annual Media Plan


  • Brand / Marketing Collateral


  • Retail /CSC / Back office branding


  • Unify brand’s language & tone

 


Job Specification




  • Bachelor degree in Marketing or Business Administration


  • 2 -3 years experience in marketing and/or branding. Branding experience is necessary


  • Computer and Microsoft Office literate


  • Strong written and oral communication


  • Self Management


  • Planning and Organizing


  • Result Orientation


  • Time Management


  • Team Work


Interested persons should submit their resume to:


 


Attn: Human Resource Manager – Abel Building Solutions 


email: abel.hr@ansamcal.com