March 25, 2017

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Trinidad Publishing Company (Trinidad Guardian Newspapers)

Company Profile

“Trinidad and Tobago Guardian” is the longest surviving daily newspaper publication in Trinidad and Tobago.

The “Trinidad Publishing Company Limited” began publication of the “Trinidad Guardian” in 1917, and is fast approaching its centenary landmark. The longevity and prominence of this newspaper over the years can be attributed to the commitment and passion of several generations of shareholders, directors and managers who have guided and nurtured the publication over its long history, and who remained steadfast in their commitment to preserving the notable attributes of the publication, namely – accuracy, reliability, fairness, balance and responsible reporting.

The Guardian newspaper as a national newspaper, guards its responsibility as forth estate. Access to information is essential to the health of democracy for at least two reasons. First, it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Second, information serves a “checking function” by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them.

In Trinidad & Tobago the media is often called the fourth branch of government (or “fourth estate”). That’s because it monitors the political process in order to ensure that political players don’t abuse the democratic process.

The Guardian recently broken the news on the misgivings of the proclamation of Section 34 of the Administration of Justice (Indictable Proceeding) Act 2011 ; The CAL Special report which resulted in the removal of the Board, “ PM STUNNED” a headline which saw the resignation of Jack Warner from the People’s Partnership to name a few At the core, the paper remains true to its purpose – as protector of the country’s democracy by keeping readers informed, with daily coverage of the latest News, Sports, Lifestyle and Entertainment. The Guardian Newspapers also distinguishes itself with the coverage and analysis of Finance, Business and the Economy.

In 2008 the Guardian modernized its production facilities by investing in state of the art equipment, which allows the company to bolster its production process, facilitate the highest quality standards of production output and deliver a variety of niche products to our readers and advertisers in a rapidly changing market.

 

Products and Services

Guardian Printing Services: The Trinidad Guardian prints publications which include Community Newspapers, Annual Reports, Magazines and Newsletters. Our investment in printing technology has not only improved the quality of our paper substantially, it also gives us the capacity to provide superior quality high speed printing on a variety of paper stock. We have printed numerous publications, magazines for other publishers, sales brochures and annual reports. This area has significant opportunity for further growth as we offer the best value proposition in high speed printing.

• Business Guardian: Acknowledged as the premier weekly business magazine on the local market. Its features include The Harvard Business Review, Branson Management Tips, Sector Watch, Business Investigations, Business Speaks, Economic Analysis, Energy Update, Small Business/New Ventures, Technology, Business Trends and Future Insights, Corporate Ladder, Commercial Real Estate and Executive Recruitment. The Business Guardian continues to be the benchmark for business publications in the region, but standing still is not an option! Today, you see a more robust, more focused magazine produced to further satisfy its core consumer. Advertisers confirm there is no better publication in the Caribbean to connect with the business person or those who aspire to be.

• Classifieds: With the most dynamic and interactive Classified Advertising options on the market, Guardian Media Limited offers the most responsive options in Trinidad and Tobago. Advertisers have the option of Traditional Classifieds, Targeted Advertising and Online Classifieds. The sections include Real Estate, Tobago, Miscellaneous Services and Auto Sales amongst others key sections.

• Sports: The Sports Desk provides a package which attracts sports fans and supporters which are passionate about the game, those interested in sport for leisure and entertainment as well as those who enjoy a casual interest

While the traditional newspaper industry globally is going through challenges, the statistics in the Caribbean, Latin America and our own circulation numbers continue to be strong. The key component to maintaining and growing circulation is ensuring that content is relevant to our consumer. This has been and will continue to be a core component of our execution.

The Trinidad and Tobago Guardian is still the most trusted paper for key decision makers and opinion leaders in our twin island state, providing a unique and unmatched connection to these consumers who have the desired purchasing power.

To further meet our advertisers’ needs, our special publications unit develops a number of focused magazines which are created to satisfy targeted consumers with superior content. These magazines include publications such as @Home; Car Talk; Job Hunters; Tobago Hot Spots to name a few, and are not only distributed through our daily paper but also through direct distribution to hundreds of outlets catering to the specific consumer. These unique, credible tools also allow us the opportunity to create specific solutions for our customers in terms of Advertiser Generated Content. These publications have a life of in many instances of a month or more as many consumers keep some of our publications as reference guides. This facilitates carrying messages from our advertisers to qualified consumers over a much longer time frame.

 

New Media

We updated our website guardian.co.tt from being purely a newspaper site to a media portal where we combined our Print, TV and Radio. Guardian Media is on the leading edge of truly integrating our traditional and new media platforms. We are connecting to consumers on their terms and to suit their lifestyles, by leveraging our multimedia platforms on what is the most complete news and entertainment media portal in Trinidad and Tobago. Along with the Guardian newspaper and its special publications it also offers live streaming of CNC3 news and other current affairs content, video on demand and access to our five station radio network live. Over one million people visit our portal monthly viewing over four million pages from over 225 regions around the world.