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Carib Brewery Limited: Brand Manager

Carib Brewery Limited


Brand Manager
This position reports to the Marketing Manager and is responsible for implementing Marketing Strategies and Objectives for all Brands in the portfolio.

Responsibilities


  • Participates in the Division’s strategic planning process.
  • Develops Brand Plans in accordance with the Divisions strategic plan ensuring that plans are focused on obtaining the stated objectives.
  • Monitors Brand performance to identify areas for growth and improvement.
  • Evaluates promotional activities to determine the effectiveness of promotional efforts.
  • Conducts consumer reviews and assesses the competition to ensure that Brand maintains market share.
  • Monitors and controls marketing budgets to provide updates on expenses by brand and for plan
    adjustments.
  • Manages cross-functional relationships of distribution, production and purchasing.
    Assists with the development and implementation of advertising and public relations campaigns.

 Requirements



  • A Degree in Business Administration/Marketing/Management and/or a Post Graduate Diploma CIM or LCCI with 3-5 years experience in Marketing, Sales or Brand Management.
  • Must be customer focused and capable of working in a highly competitive environment.
  • Must possess excellent interpersonal, organizational and analytical skills.
  • Must be computer literate.

A performance-based remuneration package with other Group benefits will be offered. Interested individuals should submit their resumes by December 15th, 2006 to:
Carib Brand Manager-Vacancy
CARIB BREWERY LIMITED
The Human Resource Manager
Eastern Main Road, Champs Fleurs
PO Box 1287, Port of Spain
Fax # 645-3140
or
Email: carib@caribbeer.com
SUBJECT: CARIB BRAND MANAGER